Privacy policy

Last updated: 19 September 2026

Store Deals UK ("we", "us", "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit storedealsuk.com, make a purchase, contact us or otherwise interact with our online store.

Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services to you.

1. Personal Information We Collect

Depending on how you interact with our store, we may collect the following categories of personal information:

Contact information

This may include:

  • Name;

  • Billing address;

  • Delivery address;

  • Email address; and

  • Telephone number.

Order and transaction information

When you place an order, we may collect information including:

  • Products purchased;

  • Order number;

  • Order value;

  • Billing and delivery information;

  • Order status;

  • Returns and refunds; and

  • Information relating to customer service enquiries.

Payment information

Payments are processed through Shopify and/or payment service providers made available through our checkout.

Payment information may include payment card or other payment-method information necessary to process your transaction.

We do not independently store complete payment card numbers on our own systems.

Account information

If customer accounts are available and you create an account, we may process information associated with your account, including your contact details, order history and account preferences.

Device and website information

When you visit our website, certain information may be collected automatically, such as:

  • IP address;

  • Browser type;

  • Device information;

  • Operating system;

  • Website activity;

  • Pages viewed;

  • Referring website;

  • Approximate location derived from technical information; and

  • Cookie and similar technology identifiers.

Communications

If you contact us, we may collect the information you provide in your communication, including your email address, order details and the contents of your enquiry.

2. How We Use Your Personal Information

We may use personal information to:

  • Process and fulfil orders;

  • Process payments;

  • Arrange delivery;

  • Provide order confirmations and shipping updates;

  • Handle returns, refunds and customer service requests;

  • Communicate with customers about their orders;

  • Maintain and improve our website and services;

  • Operate customer accounts;

  • Detect, investigate and prevent fraud, misuse and security incidents;

  • Protect our customers, business and ecommerce platform;

  • Comply with legal, regulatory, accounting and tax obligations;

  • Maintain appropriate business and transaction records;

  • Understand how customers use our website;

  • Improve our products, website and customer experience; and

  • Send marketing communications where permitted by applicable law.

3. Lawful Bases for Processing

Where UK data protection law applies, we process personal information only where we have an appropriate lawful basis.

Depending on the particular processing activity, this may include:

Performance of a contract

We process information when necessary to enter into or perform our contract with you.

For example, we need your name, delivery address and order information to process, fulfil and deliver your purchase.

Legal obligations

We may process and retain information where necessary to comply with applicable legal obligations, including accounting, tax, consumer protection and regulatory requirements.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

These legitimate interests may include:

  • Operating and improving our store;

  • Providing customer support;

  • Maintaining website and transaction security;

  • Preventing fraud and misuse;

  • Understanding the performance of our business; and

  • Establishing, exercising or defending legal claims.

Consent

Where required by law, we rely on your consent for certain activities, such as particular marketing communications or the use of non-essential cookies and similar technologies.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

4. Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce infrastructure that allows us to operate our website, checkout and related store functionality.

When you visit our store or make a purchase, Shopify may process personal information in connection with providing these services.

We recommend reviewing Shopify's own privacy information for additional detai